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hereby irrevocably authorize the National Spine Health Foundation, its agents and assigns the unrestricted right to produce and use in any format (including the use of any electronic or similar media) including without limitation my voice, my person, likeness and/or medical devices that are used by me internally or externally (all such media representations sometimes referred to as my "likeness"). On behalf of myself, my personal representative and assigns, I transfer, and release any and all claims of ownership of the media representations of my likeness so produced to the National Spine Health Foundation to be used by them and their assigns for their exclusive use without any further consideration, or my prior approval. All such representations of my likeness may appear in any publications of the National Spine Health Foundation (electronic or print), including without limitation, the National Spine Health Foundation website, brochures, advertisements, and/or publications. I understand that all or a portion of any such likenesses may involve the disclosure and use of individually identifiable health information or other medical records; accordingly, this release is to be applicable to all information governed by the Health Insurance Portability and Accountability Act of 1996 (HIPAA).