Dr. Rita Roy is a physician and entrepreneur in the use of emerging technology for healthcare communication and education. She is the CEO of the National Spine Health Foundation, where she brings her expertise to help drive the mission of improving spinal healthcare through patient education, research, and patient advocacy. Dr. Roy co-founded Astute Technologies which focused on e-learning solutions and virtual conference support for medical and healthcare associations and institutions, which was acquired by Echo360. Prior to that, Dr. Roy co-founded Medical Consumer Media, which was acquired by HealthAnswers, Inc. During her career, Dr. Roy has used her technology expertise to bring disruptive thinking to transform ideas into successful internet-based business models, building complex web applications. She has advised and developed e-learning web applications using database driven marketing strategies for nonprofits, associations, and universities.